意大利灯具品牌DGA是此次法兰克福照明展上惊艳到打脸的展位之一:从灯光品质到产品特色到展位设计到视觉传达都做到高水准。
品牌:DGA
国家:意大利
展位:Hall 3.1 Stand B30
推荐指数:★★★★★
品牌DNA:微型、艺术
传达载体:昆虫(小而美)
来自意大利的灯具品牌DGA,产品聚焦微型化,从产品设计到展位策划,都具有鲜明特色。本次展览展出的新品同样个性十足,抢夺眼球。产品尺寸进一步微型化,光学表现更出色,灵活性更强。
展位设计的理念就是以甲壳虫来表现微型化的产品主题,DGA的产品就如同甲壳虫一般,微型、精致、极具艺术美感。
走进DGA的展位,就像进入了昆虫博物馆,随处可见绿色植被和五彩斑斓的甲壳虫,令人印象深刻。
这次展位邀请了意大利著名设计工作室Calvi Brambilla操刀,与众多意大利灯具大牌都有合作,Flos和FontanaArte的展位和旗舰店都出自Calvi Brambilla之手。
A stand that thinks about the perfection of the products created by the nature and of the ones created by the man.
DGA, leader company in the production of LED lighting fixtures, entrusted the Calvi Brambilla studio for the creation of its stand for the 2018 edition of the “Light + Building” fair, that will be held inFrankfurt from the 18th to the 23rd of March.
Fabio Calvi e Paolo Brambilla borrow the perfect creations of the nature to highlight the parallelism with DGA products, that reached a very high quality and an extreme reliability, thanks to the use of the last state-of-art of the LED technology and to the attention to every single detail.
Here comes the idea to show the stand with a concept focused on the miniaturisation theme, more and more present in their new collection. To do that, the Milanese architects have chosen the beetle, a small perfect nature element, which is characterized by its beauty and aestheticpurity, just like DGA products.
“The stand is conceived like an entomologymuseum – Fabio Calvi commented – where beetles become perfect to embrace DGAlight, creating an amazing atmosphere.
The beetles get out of the showcases, turning around in a geometrical space and creating a parallelism between a natural and an artificial order, where nature blends into the human being.”
产品展台的灯光也极为用心,产品质感表现得非常细腻,很好的烘托出产品的精细感。
每一款产品都配有精美的小卡片,卡片体量也是同样的细长小巧。由此可见,优秀的设计,是全方位的考量,深耕到每一处细节。
DGA从产品到展示的系统性设计,值得国内照明企业学习。
O__O最后,给大家来波彩蛋啥的~ 毕竟心情好最重要,看展愉快,您嘞~
每天她会在同一位置等你,坐标自找。
凹造型什么滴,要有好腰。